Position
Global Project Lead
Organisation
UEFA
Scope
Lead the creation, development and delivery of Europe’s first pan-continental girls’ grassroots programme
creating a unique and innovative approach that utilises play and the magic of Disney storytelling to get girls aged 5-8 to introduce girls to fundamental movement skills, life skills and football basics.
OUTPUT
A brand new grassroots programme with a unique approach: Play and Disney stories to address inactivity amongst young girls.
Guided all aspects of the programme including strategy and directions, NGB funding, coaching content creation, equipment provision, marketing, experts, quality assurance, and research.
Custom-created a coach educational programme that met the needs of the programme’s unique approach
Managed the relationship with Disney to ensure availability of IP, secure marketing support and financial investment, as well as overseeing the renewal of the programme in 2023.
Managed stakeholders including NGBs, technical experts, service providers, academic partners, and internal UEFA departments
Impact
47
Countries across Europe in 4 years
tailoring the programme delivery to unique circumstances of each territory.
120000
Girls playing football
64% of whom were completely new to football and 95% saying they enjoyed the sessions.
94%
of parents would recommend
the programme.
5600
Coaches educated
through the program across Europe, 68% of whom are female.