Position
Global Project Lead
Organisation
UEFA
Scope
Lead the creation, development and delivery of UEFA’s flagship league and club development programme aiming to
quantify the current and future market value of the women’s domestic game for the first time.
Unprecedented data collection:
Consumer research across
14
Markets
20000
Individuals
+500
Responses
on specially-designed surveys for leagues and clubs.
+3
Years
+150 | clubs using data |
Created bespoke reports to over
12 leagues | 60 clubs | 12 countries |
+150 | clubs using data |
Created bespoke reports to over
12 leagues | 60 clubs | 12 countries |
Created bespoke reports to over
12
Leagues
60
Clubs
12
Countries
IMPACT
Increased budgets, revenues and sponsors
More strategic direction
Improved decision-making
More fans
Improved player care
“This was the most impactful thing we have done in years. It fits perfectly to our current objectives… the data will be the foundation for the growth of our league”