Knowledge Sharing and Events

Business Case for Women’s Football Event

Position

EVENT LEAD/ORGANISER

Organisation

UEFA

Scope

Organise an annual event around the UWCL Final bringing together national associations, leagues, clubs, sponsors, investors and thought leaders from around the world to discuss the future of league and club football.

bilbao
Turin

Turin, 2022

Turin, 2022

Established a new event

to bringing together key stakeholders to discuss the Business Case for women’s football

A-Z event organisation

including venue, decoration, guest services and accommodation

Formulated event programme

and content, including speakers and panel guests

70+ attendees

including all top clubs and key sponsors such as VISA

Eindhoven

Eindhoven, 2023

Eindhoven, 2023

Further developed

the event into a world-class platform for leading stakeholders and thought-leaders

Curated an innovative event

programme covering sport, commercial and fan engagement that includes Keynote speeches (JustEat Takeaway, FC Twente) and engaging panels (SL Benfica, New Zealand Rugby)

180+ attendeees

including all key associations, leagues and clubs

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Bilbao, 2024

Bilbao, 2024

Utilised unique platform

to bring together leading global figures in women’s football

Panels included Michele Kang (OL Feminin) and Vinai Venkatesham (Arsenal FC), as

well as reps from Spanish FA, PSG and FIFPro

Keynote speeches

by Laura McAllister (UEFA ExCo) and Giorgio Marchetti (UEFA Director)

270+ attendees

from around the world of women’s football